Twice a year, Columbia welcomes a wave of new and returning students, bringing fresh energy and economic opportunities to our community. For local businesses, this influx is an exciting opportunity to introduce products and services to a young, dynamic audience. Establishing early connections with students can be transformative, creating loyal customers and shaping their buying habits for years to come.
This year, The Add Sheet is excited to bring back our popular Street Fleet (campus promotion and brand ambassadors) and launch co-branded On-Campus Events. These interactive promotions are designed to engage the student body and introduce them to our publication and valued advertisers. Our approach combines assertive guerrilla marketing with creative, memorable experiences that resonate with students. Imagine the impact of handing out special coupons, promotional items, or informative handouts—each a potential gateway to attracting students to your business.
To maximize your return on investment, consider offering student-only discounts, collecting valuable data, gaining new email subscribers, or growing your social media following. These tactics not only drive immediate traffic but also provide opportunities for year-round engagement and long-term customer retention, even beyond graduation for those who stay local.
The Add Sheet’s On-Campus Events are a perfect platform for businesses that align with student interests. Whether you’re a local favorite like Tropical Liqueurs (Trops), handing out non-alcoholic slushies during syllabus week, or another business with a unique appeal, this is your moment to shine. Unlike traditional advertising, our events are tailored to captivate the student demographic with relevant and exciting content.
Join us every Wednesday from 8 AM to 1 PM at Speakers Circle for our On-Campus Events, powered by The Add Sheet. It’s a fantastic opportunity to connect with students and make a lasting impression.
Interested in promoting your business on campus with us? Contact Brandon Banks at Brandon@AddSheet.com to secure your spot. Spaces are limited and fill up quickly, so act fast to be part of this exciting initiative!
